Getting the shape right in one photo
- Sloping-rear coupe (911): the clip is filmed from behind, so the sloping rear and the tail lights are on screen most of the time. A front three-quarter shot is the default and shows the shape well, but the maker then has to work out the back. A rear three-quarter shot that still shows the whole car gives it that slope directly.
- Rear spoiler or wing: the maker copies the body as your photo shows it, body kit and modifications included. A spoiler that rises at speed appears the way it is in your photo, up or down.
- SUV (Cayenne, Macan): step back until the roof and all four wheels are in frame, and shoot from about waist height so the height of the car reads correctly.
- Electric sedan (Taycan): works like any other car. The clip draws four rocket nozzles under the rear bumper whatever powers the car.
- Cabriolet or roadster: roof up gives the clearest roofline; with the roof down, the cabin is rebuilt by the model and can change between attempts.
- Use your own photos, or photos you have permission to use, of the person and of the car. No celebrities or public figures.
